How Howard Schultz Saved Starbucks From Destroying Itself
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✎ Howard Schultz grew up in a small, crowded apartment in the Brooklyn public housing projects. His father was an uneducated blue-collar worker who lost his job after getting hurt on the job without any health insurance or compensation. Howard wanted to build a different kind of business where people felt cared for and valued. After learning sales at Xerox, he discovered a small coffee bean shop in Seattle named Starbucks. He joined the company, but after a trip to Italy inspired him to sell espresso drinks, the original founders turned down his idea. Howard left to start his own coffee shop called Il Giornale, raised money despite 217 investors saying no, and eventually bought Starbucks for $3.8 million with help from Bill Gates Sr.
✎ Once in charge, Howard focused on creating a great company culture by offering full health benefits and stock options to both full-time and part-time workers. Under his leadership, Starbucks grew rapidly and went public in 1992. When the company expanded too fast and began losing its core identity, Howard returned as CEO in 2008. He took drastic steps to restore quality, including closing over 7,000 stores for an evening to retrain 135,000 baristas on pulling the perfect espresso shot. He also brought 10,000 store managers to New Orleans for community service to rebuild trust and team unity. By the time he retired, Starbucks had expanded from 11 stores to tens of thousands of locations worldwide.
✎ Taking care of your team and building a strong culture is the secret to creating a long-lasting business. Treating people with respect creates true loyalty, just like how Jasper Newton Daniel, known as Jack Daniel, gave his distillery workers a free bottle of whiskey every payday. That simple act of kindness built a strong company culture that is still alive today. Whether you are trying to escape a tough background, building a luxury fashion brand from a basement studio like designer Mike Amiri, or leading a global company, your success comes down to staying true to your values and putting your people first. When you build something your family can be proud of, you can turn your biggest dreams into reality.
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