You’re Using LinkedIn Wrong (The Ultimate B2B Strategy) | Jim Marous
✎ Jim Marous is a 50-year banking industry veteran, global fintech influencer, and host of the Banking Transformed podcast. To learn more about Jim and his work, check out:
https://jimmarous.com/
https://www.youtube.com/@BankingTransformedPodcast
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✎ Jim Marous has spent over 50 years working in the banking industry. In this video, he talks about how he built a huge network of over 250,000 connections on LinkedIn and 100,000 followers on Twitter. He explains how he moved from doing long interview podcasts to making short solo insight videos about retail banking. These simple videos show his personal ideas on financial trends and help him get new speaking jobs, board presentations, and workshop leads with groups like Farm Bureaus.
✎ The financial world is changing quickly because of new technology, artificial intelligence, and digital tools. Small and mid-sized banks with 5 billion to 20 billion dollars in assets must adapt to these changes or get bought by bigger companies. During the conversation, Evan and Jim Marous discuss how financial experts can stop trading time for money. They talk about joining company boards, taking equity or company shares, and helping banks navigate mergers and acquisitions instead of just taking single speaking fees.
✎ Building a strong database of target clients is a big part of growing a niche media company. Jim Marous shares how he uses free research reports as lead magnets to build an email list of 50,000 bankers and fintech leaders. They analyze how paid social media ads on sites like LinkedIn work to get new names and build long-term enterprise value. They also look at the challenges of tracking where new clients come from when lower-level managers download reports and pass them to top decision makers.
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